Back in Bangkok for In-cosmetics Asia 2023
It’s the time of the year again: from November 7-9, 2024 we attended in-cosmetics Asia in Bangkok and our new product launch at the show has been a huge success! This year’s in-cosmetics Asia came to a close with 40% of international attendance, over 11’000 unique visitors and a record number of 581 personal care ingredient exhibitors that showcased their latest innovations!
But let’s start from the beginning. We started the week with our highly anticipated distributor meeting on Monday, November 8th where we had the opportunity to share all the information about our new ingredient launch. We also took time to look back at this exciting year, reminiscing about the Salesforce Meeting in Lucerne and our innovation gold award win at in-cosmetics Global this year. Last but not least we also shared bits and pieces about what’s coming in 2024 – stay tuned!
On Tuesday November 9th, in-cosmetics Asia exhibition finally opened its doors and it was time to finally reveal our newest ingredient launch to the public: RejuveNAD™ which naturally boosts NAD+ for skin longevity. Our 45m2 booth featured our neurocosmetic active TiMOOD™ and we also highlighted PhytoSpherix™ and of course our brand-new launch RejuveNAD™. The highly anticipated Innovation Zone once again served as the hub for new product development, showcasing 87 cutting-edge ingredients launched within the last eight months. The newly created spotlight on area, the formulation lab, the marketing & trend regulations theatre and the technical seminars were further areas that drew lots of attention.
The second day of the exhibition started off with the technical seminar from Dr. Fred Zülli talking about our RejuveNAD™ that boosts NAD+ in the skin, which ultimately also generated quite some traffic at our booth.
To summarize, this year’s edition of in-cosmetics Asia was yet again very successful with lots of interesting meetings, visits and the unique opportunity to showcase our latest innovations to the APAC region. Special thanks to our Thai Distributor P.C. Intertrade for working with us at our booth during the exhibition and the great support! We can’t wait to be back next year.
See you November 5-7, 2024 in Bangkok at booth J30!